A Millionaire's Secret
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Washington DC was nasty as could be. As I sat on the bench waiting
for my bus to arrive I couldn't wait to get back to the backwoods
of Louisiana. I had almost sat in a pool of blood that was on the
far end of the bench and I was ready to go. I truly hope people
coming to visit our country don't make DC one of their stops.
Anyway, before my bus arrived I was approached by a nicely dressed
elderly gentleman in need of directions. I told him I had no idea
what he was looking for as I too was just passing through. To this
day I'm not sure why, but we started talking as if we had known
each other for years.
We talked about life, people and eventually the conversation
turned to business. It was here that the gentlemen saw something
in me, I suppose, that made him feel like sharing what he said was
the greatest secret ever told. He said everyone had heard it but
almost no one paid any attention to it, even though it was the one
thing that could bestow a fortune upon any man or woman who used
it.
My ears where definitely starting to perk up. Something about
his tone told me this man knew from whereof he spoke. And I wanted
to know what the secret was with a passion. He must have sensed
my anxiousness because at that very moment he gave me a warning
that was almost a scolding.
I'll try to recount here as best I can the rest of our conversation...
Man: "Do not make the mistake of shrugging off what I
am about to tell you because you have heard it before. No doubt
you have heard it already from at least one person in your life.
You may have even heard it many times. Do you have any aversion
to religion Mr. Says?"
Me: "No I don't. I don't believe many preachers know what
they are talking about or even what they are trying to teach, but
I do know the Bible has a lot of great knowledge in it."
Man: "Good. I would not want you to discount what I am
about to tell you because it does come directly from the Bible.
But its applications reach far beyond what most people can conceive
of. It will take thought, intense pondering on your part, to begin
to get some inkling of its power."
"This simple secret, when applied to business, will draw money
to you as easily as water runs down a mountain. Even a fool can
apply it and prosper. When applied to relationships, it will create
more friends than you can handle" (laughing heartily)
Me: "What is it, I'm dying to know now?"
Man: "Patience Mr. Says, Patience. I will not give it
to you as it has always been repeated by fools who have no respect
or knowledge of what it even means. No. I will give it to you another
way."
"What type of business are you interested in?"
Me: "Well, I'm dabbling in Mail Order right now. I would
like to place ads and sell books."
Man: "Fine. Fine. Mail Order it is. Let me tell you how
to create a fortune in this Mail Order. All you have to do is create
the product you want to buy"
Me: "I don't understand"
Man: "You will"
"You see, you are your market. Whatever you want, there are millions
of other people wanting the same thing. That elusive product you
are looking for is the product millions of others are also looking
for right now."
"All you have to do is create the product you want to buy, the
product you yourself have been looking for. Once you have this product,
what would you want the sales message to say so that you know this
is the product you have been looking for?"
"If someone else where selling this product, what would you want
the ad to say, what would get you to buy this product?. When you
have that answer, that is the ad you want to create."
Me: "I see" (hesitantly)
Man: "See the business across the street here? Pizza.
I could triple the business that place does inside of 10 minutes.
That's what I do by the way" (smiling)
"All I would do is walk into the business as a customer. I would
sit there and imagine all the things that could be done to me that
would make me a loyal customer to that business for life. What could
they do for me that would make me feel this way?"
"Once I had the answers to that question, I would implement them
across the board. Every customer would be treated the way I had
imagined. And without any doubt what so ever that business would
triple the profits it now makes."
Me: "I think I know..."
Man: "Wait, you don't really know anything yet. That's
the problem with people. They brush something off because of where
it came from or because they heard it many times. Leave that for
fools. You won't "know it" until you have deeply pondered it and
put it to use."
Me: "Ok"
Man: "What I am telling you has power undreamed of. The
simple words used to describe it cannot contain it. Does not do
justice to it, and has been prostituted by blabber mouths who let
wisdom fall off their lips with not even a single brain cell grasping
what they are rambling about."
"What I am telling you is Law, not man's Law, but the very Law's
of nature herself. It's the way things work and those who truly
understand it rise to the top in every field known to man."
"What people don't understand is that it applies to everything.
This secret can be applied with virtually every step you take, everything
you do, every word you speak and everyone concerned profits by it."
"If you are a writer, write like you would like to be written
to"
"If you are a salesman, sell like you would like to be sold to"
"If you are a speaker, speak like you would like to be spoken
to"
"If you want more love, then love like you would like to be loved"
"If you want more friends, be the friend you would like to see"
"When you infuse everything you do with this secret it takes
on a magical power. Businesses dominate the market, books become
best sellers, leaders attract huge and loyal followings."
"How would you like it?" "How would you respond to it?" "How
would it make you feel?"
"Those are great questions to think about every time you do or
create something. You will get into the hearts and minds of everyone
who comes under your influence if you will first think how you would
have it done to you."
"I'm certain you already know the quote from the Bible I'm referring
to. But don't repeat it, just ponder it and pratice it."
Me: "I do. But I've never thought of how it could actually
apply to everything in life. I too was one of those fools who passed
it over without so much as a second thought. I really want to thank
you for sharing this with me."
Man: "It's been a real pleasure talking with you Mr. Says,
have a safe journey home."
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And with that, he was gone. The funny thing was, as I was riding
home on the bus I realized I never got his name, nor do I remember
ever giving him mine. Maybe he saw my luggage tag. I'm not sure.
It really doesn't matter. What does matter is that I've profited
from that advice for the last 15 years.
I'm not even really any good at it either and I've still pulled
in huge amounts of money. Especially from the Internet. This is
one place this knowledge can really shine. People have always asked
me my secret. How come the Warriors is still here, with the same
products, with all this competition, after all these years?
This one simple secret is the answer. I always ask myself how
would I like to be treated by this company? What would I like to
see? What would I like to get? How would I like to be dealt with?
Those simple questions are all you have to answer. When you do
get the answers, put them into action and watch what happens.
Create The Site You've Been Looking For Write Like You Would
Like To Be Written To Sell Like You Would Like To Be Sold To Talk
Like You Would Like To Be Talked To Deal Like You Would Like To
Be Dealt With Create For Others What You Would Like Created For
You Excite Others The Way You Would Like To Be Excited
To Your Success, Allen Says
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